Given the privacy of voting and the lack of useful surveys, there are few options for identifying individual voter preferences:
- Polling, which is large-scale, but does not identify individual voters
- Voter databases, which identify individual voters, but are typically very small scale
- In-depth analytical modeling, which is both large-scale and helps to 'identify' voters (at least at a neighbourhood level on average)
- What are the (causal) explanations for how election campaigns evolve – and how well can we predict their outcomes?
- What are effects of (even simple) shocks to election campaigns?
- How can we advance our understanding of election campaigns?
- How can elections be better designed?
* Psephology (from the Greek psephos, for 'pebble', which the ancient Greeks used as ballots) deals with the analysis of elections.